Zimpo is a brand developed to serve the B2B segment with smart, agile and scalable solutions for commercial environments. The branding project focused on building a strong and distinctive identity for a company that offers delivery and assembly of commercial furniture, as well as installation of air conditioning and technical equipment for business operations.
The name Zimpo was created to express agility, lightness and modernity, while maintaining a neutral and versatile tone. Its unique sound ensures memorability and differentiation in a market saturated with generic or overly descriptive names. From a branding standpoint, the invented name gave us the freedom to build a flexible narrative and visual universe.
The visual identity was designed to be clean, functional and assertive. The typographic choices, color palette and graphic system reinforce a brand that is efficient, direct and ready to serve. Verbal identity follows the same principle: clear language, active voice and a tone that conveys confidence without excess.
Zimpo is more than a service provider it’s an operational enabler. The brand delivers readiness and structure for companies to set up their spaces and start performing, with speed and intelligence.
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Role - Design / Naming / Concept Brand
Case - Zimpo Branding
Brand - Zimpo
Agency - Brasco
Year - 2025
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DM Sans - Colophon Foundry
The name Zimpo was created to express agility, lightness and modernity, while maintaining a neutral and versatile tone. Its unique sound ensures memorability and differentiation in a market saturated with generic or overly descriptive names. From a branding standpoint, the invented name gave us the freedom to build a flexible narrative and visual universe.
The visual identity was designed to be clean, functional and assertive. The typographic choices, color palette and graphic system reinforce a brand that is efficient, direct and ready to serve. Verbal identity follows the same principle: clear language, active voice and a tone that conveys confidence without excess.
Zimpo is more than a service provider it’s an operational enabler. The brand delivers readiness and structure for companies to set up their spaces and start performing, with speed and intelligence.
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INFO
Role - Design / Naming / Concept Brand
Case - Zimpo Branding
Brand - Zimpo
Agency - Brasco
Year - 2025
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TYPE
DM Sans - Colophon Foundry
