CHANGING THE GAME
CHANGING THE GAME
ROLE / ART DIRECTION & DESIGN
AGENCY / DELANTERO
BRAND / FORTALEZA EC
YEAR / 2019
AGENCY / DELANTERO
BRAND / FORTALEZA EC
YEAR / 2019
CONTEXT
CONTEXT
EVERY 45 MINUTES, ONE PERSON TAKE HIS OWN
LIFE. IN BRAZIL THE CAPITAL OF CEARA IS THE 2N WHERE
THERE ARE MORE CASE OF SUICIDES
FACED WITH FRIGHTENING DATA FROM THIS SILENT
EPIDEMIC, WHAT TO DO TO GET ATTENTION AND DEBATE
THE ISSUE?
THUS WAS BORN THE CASE "CHANGING THE GAME",
HELD BY DELANTERO IN PARTNERSHIP WITH
FORTALEZA ESPORTE CLUB AND THE PUBLIC
MINISTRY OF CEARÁ
LIFE. IN BRAZIL THE CAPITAL OF CEARA IS THE 2N WHERE
THERE ARE MORE CASE OF SUICIDES
FACED WITH FRIGHTENING DATA FROM THIS SILENT
EPIDEMIC, WHAT TO DO TO GET ATTENTION AND DEBATE
THE ISSUE?
THUS WAS BORN THE CASE "CHANGING THE GAME",
HELD BY DELANTERO IN PARTNERSHIP WITH
FORTALEZA ESPORTE CLUB AND THE PUBLIC
MINISTRY OF CEARÁ
AWARDS
AWARDS
CLIO AWARDS
2021 ▶ BRONZE
MEDIA & NEWS
EL OJO
2019 ▶ BRONZE
SUSTENSTABLE
LUSOS
2019 ▶ OURO
PR
2019 ▶ PRATA
ATIVAÇÃO DE MARCA
2021 ▶ BRONZE
MEDIA & NEWS
EL OJO
2019 ▶ BRONZE
SUSTENSTABLE
LUSOS
2019 ▶ OURO
PR
2019 ▶ PRATA
ATIVAÇÃO DE MARCA




