ABOUT





©2025



CHANGING THE GAME

 

ROLE / ART DIRECTION & DESIGN
AGENCY / DELANTERO
BRAND / FORTALEZA EC
YEAR / 2019





CONTEXT

 

EVERY 45 MINUTES, ONE PERSON TAKE  HIS OWN
LIFE. IN BRAZIL THE CAPITAL OF CEARA IS THE 2N WHERE
THERE ARE MORE CASE OF SUICIDES

FACED WITH FRIGHTENING DATA FROM THIS SILENT
EPIDEMIC, WHAT TO DO TO GET ATTENTION AND DEBATE
THE ISSUE?

THUS WAS BORN THE CASE "CHANGING THE GAME",
HELD BY DELANTERO IN PARTNERSHIP WITH
FORTALEZA ESPORTE CLUB AND THE PUBLIC
MINISTRY OF CEARÁ





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