The objective of the Running Aid was to reinforce the culture of street racingin the biggest capitals of Brazil and, above all, in a time of closed shops and canceledevents, the help to those who depend on the sale of sporting goods and the holdingof events of the kind made it fundamental. For this reason, New Balance developeda virtual race through its application in a partnership with the Strava™ platform,where the data of each participant were converted into points and athletes from eachcapital could compete with each other.
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Role - Art Direction & Design
Case - Running Aid
Brand - New Balance
Agency - 3AW Brazil
Year - 2020
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INFO
Role - Art Direction & Design
Case - Running Aid
Brand - New Balance
Agency - 3AW Brazil
Year - 2020
