THE OBJECTIVE OF THE RUNNING AID WAS
TO REINFORCE THE CULTURE OF STREET RACING
IN THE BIGGEST CAPITALS OF BRAZIL AND
ABOVE ALL, IN A TIME OF CLOSED SHOPS
AND CANCELED EVENTS, THE HELP TO THOSE
WHO DEPENT ON THE SALE OF SPORTING GOODS
AND THE HOLDING OF EVENTS OF THE KIND
MADE IT FUNDAMENTAL

FOR THIS REASON, NEW BALANCE DEVELOPED
A VIRTUAL RACE THROUGH IT'S APPLICATION
IN A PARTNERSHIP WITH THE STRAVA™ PLATFORM,
WHERE THE DATA OF EACH PARTICIPANT WERE
CONVERTED INTO POINTS AND ATHLETES FROM
EACH CAPITAL COULD COMPETE WITH EACH OTHER