INFO CASE
INFO CASE
BRAND / CREMA GELATI
AGENCY / OWN WORK
YEAR / 2024
CREMA WAS CREATED TO OFFER MORE THAN JUST GELATO. BORN WITH THE MISSION OF PROVIDING A SENSORIAL EXPERIENCE THAT EVOKES THE AUTHENTICITY AND GENUINE FLAVOR OF ITALY, WHILE CONNECTING WITH MODERN SENSIBILITY AND LIFESTYLE
THE BRAND'S MAIN VISION IS TO CREATE A BRAND THAT IS SYNONYMOUS WITH EXCELLENCE IN ARTISANAL GELATO, RESPECTING TRADITION AND EMBRACING INNOVATION CREMA'S VISUAL IDENTITY IS A HARMONIOUS FUSION BETWEEN SENSORIAL AND MODERN ELEMENTS
WE USE A COLOR PALETTE THAT REFLECTS THE NUANCES
OF NATURAL INGREDIENTS, SUCH AS CREAMY AND EARTHY
TONES, COMPLEMENTED BY TYPOGRAPHY THAT ALLUDES
TO THE CREAMINESS OF OUR PRODUCTS CREMA'S BRANDING
PROJECT SEEKS TO CREATE A BRAND THAT IS A MEETING
POINT BETWEEN THE LEGACY OF ITALIAN GELATO AND MODERN CONSUMER EXPECTATIONS
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