CREMA GELATI
CREMA GELATI
ROLE / DESIGN
AGENCY / OWN WORK
BRAND / CREMA GELATI
YEAR / 2024
AGENCY / OWN WORK
BRAND / CREMA GELATI
YEAR / 2024
CONTEXT
CONTEXT
CREMA WAS CREATED TO OFFER MORE THAN
JUST GELATO; BORN WITH THE MISSION OF PROVIDING
A SENSORIAL EXPERIENCE THAT EVOKES THE AUTHENTICITY
AND GENUINE FLAVOR OF ITALY, WHILE CONNECTING
WITH MODERN SENSIBILITY AND LIFESTYLE
THE BRAND'S MAIN VISION IS TO CREATE A BRAND
THAT IS SYNONYMOUS WITH EXCELLENCE IN ARTISANAL
GELATO, RESPECTING TRADITION AND EMBRACING INNOVATION
CREMA'S VISUAL IDENTITY IS A HARMONIOUS FUSION
BETWEEN SENSORIAL AND MODERN ELEMENTS
WE USE A COLOR PALETTE THAT REFLECTS THE NUANCES
OF NATURAL INGREDIENTS, SUCH AS CREAMY AND EARTHY
TONES, COMPLEMENTED BY TYPOGRAPHY THAT ALLUDES
TO THE CREAMINESS OF OUR PRODUCTS CREMA'S BRANDING
PROJECT SEEKS TO CREATE A BRAND THAT IS A MEETING
POINT BETWEEN THE LEGACY OF ITALIAN GELATO AND
MODERN CONSUMER EXPECTATIONS
JUST GELATO; BORN WITH THE MISSION OF PROVIDING
A SENSORIAL EXPERIENCE THAT EVOKES THE AUTHENTICITY
AND GENUINE FLAVOR OF ITALY, WHILE CONNECTING
WITH MODERN SENSIBILITY AND LIFESTYLE
THE BRAND'S MAIN VISION IS TO CREATE A BRAND
THAT IS SYNONYMOUS WITH EXCELLENCE IN ARTISANAL
GELATO, RESPECTING TRADITION AND EMBRACING INNOVATION
CREMA'S VISUAL IDENTITY IS A HARMONIOUS FUSION
BETWEEN SENSORIAL AND MODERN ELEMENTS
WE USE A COLOR PALETTE THAT REFLECTS THE NUANCES
OF NATURAL INGREDIENTS, SUCH AS CREAMY AND EARTHY
TONES, COMPLEMENTED BY TYPOGRAPHY THAT ALLUDES
TO THE CREAMINESS OF OUR PRODUCTS CREMA'S BRANDING
PROJECT SEEKS TO CREATE A BRAND THAT IS A MEETING
POINT BETWEEN THE LEGACY OF ITALIAN GELATO AND
MODERN CONSUMER EXPECTATIONS
TYPE
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