The ad series celebrates the cultural heritage of rock by paying tribute to some of the greatest guitar legends of all time. More than simply revisiting iconic names, the campaign sought to capture the essence of rock as a movement that has shaped generations, inspired attitudes, and built a universal language of freedom and expression. Each piece of the series highlights the rebellious energy of rock, translated visually into bold compositions that echo the strength and identity of this cultural phenomenon.
The campaign was created for Jovem Pan FM, recognized as the leading youth radio in Brazil. With its strong connection to music and its role as a cultural trendsetter, the station became the perfect stage to amplify this tribute. The initiative not only reinforces Jovem Pan FM’s positioning as a brand that values authenticity and musical heritage, but also invites a new generation of listeners to reconnect with the roots of rock and recognize the influence of legendary guitarists in today’s music scene.
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Role - Typography
Case - Guitars
Brand - Jovem Pan FM
Agency - Delantero
Year - 2019
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The campaign was created for Jovem Pan FM, recognized as the leading youth radio in Brazil. With its strong connection to music and its role as a cultural trendsetter, the station became the perfect stage to amplify this tribute. The initiative not only reinforces Jovem Pan FM’s positioning as a brand that values authenticity and musical heritage, but also invites a new generation of listeners to reconnect with the roots of rock and recognize the influence of legendary guitarists in today’s music scene.
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INFO
Role - Typography
Case - Guitars
Brand - Jovem Pan FM
Agency - Delantero
Year - 2019
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