To celebrate its 70th anniversary, burger king launched a series of graphic posters that highlight not only the brand’s longevity, but also what makes it unique: the best flame-grilled burgers.
Using an all-type design language, the posters not only mark this milestone but also reinforce the superiority of burger king’s burgers.
More than just a celebration, the campaign positions bk as a category icon and invites the public to recognize that when it comes to real burgers, no one does it like burger king, keeping the flame alive for 70 years.
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Role - Design
Case - BK 70 Anos
Brand - Burger King
Agency - Streetwise
Year - 2024
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Flame - JKR Global
Using an all-type design language, the posters not only mark this milestone but also reinforce the superiority of burger king’s burgers.
More than just a celebration, the campaign positions bk as a category icon and invites the public to recognize that when it comes to real burgers, no one does it like burger king, keeping the flame alive for 70 years.
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INFO
Role - Design
Case - BK 70 Anos
Brand - Burger King
Agency - Streetwise
Year - 2024
--
TYPE
Flame - JKR Global
