TO CELEBRATE ITS 70TH ANNIVERSARY, BURGER KING
LAUNCHED A SERIES OF GRAPHIC POSTERS THAT HIGHLIGHT
NOT ONLY THE BRAND’S LONGEVITY, BUT ALSO WHAT MAKES
IT UNIQUE: THE BEST FLAME-GRILLED BURGERS

USING AN ALL-TYPE DESIGN LANGUAGE, THE POSTERS
NOT ONLY MARK THIS MILESTONE BUT ALSO REINFORCE
THE SUPERIORITY OF BURGER KING’S BURGERS

MORE THAN JUST A CELEBRATION, THE CAMPAIGN POSITIONS
BK AS A CATEGORY ICON AND INVITES THE PUBLIC TO RECOGNIZE
THAT WHEN IT COMES TO REAL BURGERS, NO ONE DOES IT
LIKE BURGER KING, KEEPING THE FLAME ALIVE FOR 70 YEARS.